Design solves the problem.
Creativity makes it unforgettable.

I’m a brand and marketing designer who believes great design is not just about aesthetics. It’s about measurable impact.

My journey began with a deep curiosity for detail, structure, and visual harmony. From a young age, I was drawn to how small design decisions could quietly shape how people feel and behave. That curiosity eventually pushed me beyond my comfort zone. In 2016, I moved alone to the U.S. to study and rebuild my perspective from scratch. Living and designing in a new culture taught me how to think strategically, question assumptions, and design with intention rather than trends.

Later, I founded and operated a café in Anaheim, where I wasn’t just designing — I was testing. I built everything from the brand identity to marketing campaigns while watching real customer behavior:

What attracted attention, what converted into sales, and what created loyalty. That experience shaped how I work today — design is never just visual to me, it’s a system that must perform.

Now I focus on brand systems, marketing-driven design, and data-informed creative strategy. I enjoy turning abstract ideas into structured, scalable experiences — then testing and refining them through real feedback and performance insights.