To me
Design solves the problem.
Creativity makes it unforgettable.
Hi
I'm Emily Lee. A creative brand specialist & designer from Taiwan.
10+ years of experience in Design
Work cross-cultural team
Combines strategy, design & storytelling
Strategic Storyteller
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Visual Problem Solver
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Creative Brand Designer
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Strategic Storyteller • Visual Problem Solver • Creative Brand Designer •
I’m passionate about exploring new possibilities and continuously improving — not just in design, but in every part of life.
Since I was young, I’ve been drawn to beauty and detail. Over time, that curiosity became more than a hobby; it shaped my sense of aesthetics and the way I see the world. I was the kind of girl who loved staying within the lines — until life taught me how to color beyond them.
In 2016, I made the bold decision to study abroad in the U.S. — alone, with no family or friends waiting for me. That experience changed me from the inside out. It taught me courage, independence, and the confidence to think differently.
Later, I opened a café in Anaheim, where I built everything from the ground up — from menu design to marketing. It was challenging, but it showed me how ideas can turn into real experiences that people connect with.
Now, I find inspiration everywhere — in travel, movies, and the quiet rhythm of everyday life. These experiences shape how I think and create: balancing logic with emotion, and simplicity with depth.
Today, I focus on brand development and creative strategy — helping ideas grow into something meaningful, and creating designs that truly resonate with people.
Experience
2021 - Present
TESTRITE GROUP – Ontario (2021 - 2023) & Taipei (2023-Present)
Graphic Designer → Brand Designer
Where creativity became strategy.
Transitioned from visual design to full-scale brand development.
Led rebranding initiatives for global home brands, crafting design DNA and visual systems.
Collaborated cross-functionally with product, marketing, and overseas teams to align design direction with business goals.
Developed product guidelines and storytelling frameworks that elevated design from decoration to differentiation.
Education
2016 - 2018
Academy of Art University — San Francisco, CA
Master of Arts in Advertising
Where I learned to think conceptually, not just visually.
Specialized in advertising concept development, integrated campaigns, and visual storytelling through posters, banners, and commercials.
Developed the ability to turn creative ideas into strategic communication that connects with people and brands.
2021 - 2022
Westcliff University — Irvine, CA
MBA Program
Focused on marketing strategy, management, and brand development.
Continued my education to bridge creativity with business strategy and leadership.
2010 - 2014
Shih Chien University — Taipei, Taiwan
Bachelor of Arts in Computer Simulation & Design
Where design and technology first intersected for me.
Explored 2D and 3D design, gaining a strong foundation in visual form, motion, and spatial design.
Completed advanced coursework in 3D video game art and interactive media, cultivating a problem-solving mindset through creative technology.
2020 - 2022
ALLMYTEA – Anaheim
Owner / Brand & Store Designer
Where design met real-world experience.
Founded and managed a coffee and tea shop from concept to operation.
Created brand identity, store layout, and visual experience to reflect a calm and welcoming lifestyle aesthetic.
Handled end-to-end business operations, including supplier sourcing, menu curation, marketing, and customer engagement.
Learned how design translates into real-world impact — from brand storytelling to customer behavior and emotional connection.
2018 - 2019
YOUNG & HUNGRY – San Francisco, CA
Art Director Intern
Where design met strategy for the first time.
Supported creative and marketing strategies across multiple client campaigns.
Collaborated with copywriters and external partners — including photographers, illustrators, and videographers — to bring ideas to life.
Learned how culture and storytelling shape communication, adapting visuals for diverse audiences.
Took initiative beyond assigned tasks, strengthening team efficiency and expanding my creative range.
2014 - 2015
DAISYDAYS — Taipei, Taiwan
Art Director → Manager
Where I learned how design builds brand identity.
Directed all brand visuals across digital, print, and retail channels.
Led campaign concepting, photoshoot art direction, and product imagery for e-commerce.
Adapted quickly in a fast-paced retail environment, taking on multiple roles — from styling to customer engagement — to keep creative output running smoothly.
Mentored and trained new team members, helping scale creative consistency.
