Expedia-jizo
you can do it

Campaigns (TV commercial, Posters, Postcards, social media)

People in Japan don’t take vacations. They spend lots of time working for their company. Even though they want to break norms, they don’t have enough courage to do what they want.

Goal

Encourage Japanese people to take their allotted vacations and book their trips on Expedia.

Message

"You can do it." Jizo has been working for hundreds of years without taking a rest. Now, they are giving Japanese workers courage to be dare to do different things by leaving their posts to travel.

Concept

commercial

Social Media - Instagram
Create a Jizo Instagram account and share the travels, moods, and foods on the Instagram. People can follow the account and see where did Jizo go. Hopefully, Japanese people can be brave to take their vacations.

Expedia

Expedia-jizoyou can do it