Harry Winston
Campaigns (Posters, Guerrilla)
Harry Winston as a well known jewelry company. Their engagement rings feature rare diamond selected from only the top color (D, E, and F) and clarity grades.
Goal
Increase awareness and bring more attention to the new store in San Francisco.
Message
"Say Yes To Forever." To propose is a very important moment for people because it means you want to be with someone in the rest of the life. As people knows diamond is a symbol of forever, and Harry Winston uses the top color and clarity for their engagement ring, so an engagement ring from Harry Winston assures you a successful marriage proposal.
Guerrilla